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Case study · 2024 — Present

Ohga — AI Wellness Companion

Independent consumer product — adaptive, privacy-first wellness

Independent builder · Independent

Personal product
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The problem

The problem

Wellness apps drown users in generic advice and dashboards. People need one clear action that adapts as their biology changes — without shipping health data to a black box by default.

Outcomes

  • Consumer agent product designed for adaptive insights and local-first privacy posture
  • Personal model that improves from user responses over time

Product

Ohga tracks patterns and surfaces actionable recommendations (sleep, move, eat, rest) rather than walls of charts.

Privacy-by-design: process on-device where possible; avoid “health data as training corpus” defaults.

Key tradeoffs

Data residency

Chose: Local-first processing bias

Rejected: Cloud-only personalization

Trust is the product in wellness; leakage kills the brand.

What was hard

  • Personalization without invasive telemetry

What I would change

  • Public metrics once beta cohort is large enough

Artifacts